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  • RSD 10" Exclusive: TODAY IS THE DAY "How To Win Friends & Influence People" First-Ever Re-Issue RSD Performances




    “Steve Austin is a modern legend." - MetalSucks

    "Today is the Day inadvertently laid serious groundwork for a new wave of chaotic, noisy, metallic bands... it introduced more traditional metal and hardcore fans to a whole new approach to music."
    - Noisey

    "Steve & Co's music has showed us that loud amps in our faces is just as good as any shrink, bottle or pill. Today Is The Day was one of the first bands that made it OK to be unique, abrasive, and aggressive before it was fashionable or marketable. They helped us realize that when you get to hear the war inside another man's head, it makes us feel a little less alone in our own wars."  
    - Jamey Jasta (Hatebreed)

    "In a time where genre blending has become common ground, I look to Steve Austin as an innovator of this crucial movement. By fusing various interests, sounds, and atmospheres within a single metal album, Today Is The Day created many seminal records in their long discography. I couldn't think of a better time to... take a look back on how they influenced the genre as we know it today. " - Frank Godla, Metal Injection 

    "Not only has Steve's work with Today is the Day influenced many of the progressive heavy hitting bands we love, but undoubtedly, many bands don't even realize they have been touched by his innovation." - Ben Weinman (Dillinger Escape Plan)

    FOR IMMEDIATE RELEASE New York, NY (April 10, 2017) - Today Is The Day is set to release the first-ever re-issue of the band's demo, How To Win Friends And Influence People. The re-issue is available as a limited edition 10" vinyl exclusively for Record Day 2017 on April 22. This marks the 25th anniversary of the band, and follows the 20th anniversary re-issue of the band’s seminal album, Temple Of The Morning Star.

    When first released, How To Win Friends And Influence People was only available on cassette and was never commercially distributed, until now! This re-issue allows fans to hear the band in its infancy, as they went on to produce some of the most lauded releases in metal/noise-rock history. For more details on the release, click here.

    In addition to the 10" exclusive, Today Is The Day will be performing on Record Store Day at Rough Trade and Darkside Records. Please see below for times and venue information: 

    April 22 RSD Performances
    3PM @ Rough Trade
    64 North 9th Street
    Brooklyn, NY 11269
    Event details

    8PM @ Darkside Records
    611 Dutchess Turnpike
    Poughkeepsie, NY 12603
    Event details

    Today Is The Day - How To Win Friends And Influence People
    Limited Edition 10" RSD Exclusive

    SIDE A
    01. The Kick Inside
    02. 6 Dementia Satyr 

    SIDE B
    01. Rise
    02. Adult World

    Today Is The Day reigns as one of the most influential bands of the past two decades. The band's violent and anthemic style, which blends metal, noise, psychedelia, and rock, has won worldwide acclaim ever since the debut album, Supernova, first hit in the early 90s. Ten studio albums have been released on such labels as Amphetamine Reptile, Relapse, and Southern Lord -- including modern-day classics like Willpower, Temple of the Morning Star, and In the Eyes of God. The band's lineup has included such musicians as Brann Dailor and Bill Kelliher, who would later go on to form Mastodon. Today Is The Day has toured the world with Motorhead, Helmet, The Melvins, Morbid Angel, Converge, Napalm Death, Neurosis, Eyehategod, Unsane, Coalesce, and many more. Steve Austin has made a name for himself as a producer, helping create seminal albums for Lamb Of God, Converge, Deadguy, among others. 

    Follow Today Is The Day at:
    Official website